• SOUTH WEST, AUSTRALIA

Purpose-Led Strategy-Driven. Crafted for Impact.

Purpose-Led Strategy-Driven. Crafted for Impact.

Brand strategy & creative direction for ambitions lifestyle, outdoor, and wellness brands.

SPECIALITY

Strategy, Brand & Digital Products

FOR

Founder-led brands

NOW BOOKING

Q3 - 2 Slots remaining

WHAT WE DO

HiContrast is the strategic brand studio for founder-led lifestyle, outdoor and wellness brands; building bold, culture-driven identities that connect, differentiate and scale.

We partner with ambitious founders to turn ideas into end-to-end brand experiences through strategy, brand, creative direction & digital product design.

Selected Work

Cutback Store – Visualising an MVP online store for surf craftsmanship & culture.

GoodGlass – From garage ding repairs to surfboard glassing factory

Sons & Daughters – Strategic Workshop brings clarity to new cellar door

STUDIO INTRO

A Creative Studio for

ambitious founders

For over eighteen years I’ve been helping clients scale their businesses through strategy, design, and creative thinking. I know how to develop craft at scale.

If you’re building a brand for people who value adventure, connection, sustainable products and a healthy lifestyle – you’re in the right place.

Learn More

STUDIO APPROACH

VIVID Framework — how we build brands with momentum.

A five-step brand transformation process that pairs strategic thinking with crafted design — so founders can lead boldly and grow sustainably.

01 / Strategy

V

Vision

Get clear on the founder’s ambition, the audience, and the opportunity. Positioning, purpose, north star. The foundation everything else is built from.

02 / Art Direction

I

Inspire

Research, references, cultural cues. We translate strategy into a creative territory the brand can genuinely own – not borrowed, not compromised.

03 / Design

V

Visualise

Concepts, typography, palette, art direction. The brand prototyped across its most important touch points, building a robust brand story and visual language.

04 / Refine

I

Identity

Defined brand system, guidelines, voice, visual creative. Everything a small team needs to show up consistently, from a product release to investor pitch.

05 / Deliver

D

Deliver

A detailed delivery and training video so you and your team are equipped to develop and launch your brand to market, ensuring all touch points and online and offline experiences are cohesive.

STUDIO APPROACH

VIVID Framework — how we build brands with momentum.

A five-step transformation process that pairs strategic thinking with crafted design — so founders can lead boldly and grow sustainably.

V

- Vision

Get clear on the founder’s ambition, the audience, and the opportunity. Positioning, purpose, north star. The foundation everything else is built from.

I

- Inspire

Research, references, cultural cues. We translate strategy into a creative territory the brand can genuinely own – not borrowed, not compromised.

V

- Visualise

Concepts, typography, palette, art direction. The brand prototyped across its most important touch points, building a robust brand story and visual language.

I

- Identity

Defined brand system, guidelines, voice. Everything a small team needs to show up consistently, from a product drop to a trade show.

I

- Deliver

A detailed delivery and training video so you and your team are equipped to develop and launch your brand to market, ensuring all touch points and online and offline experiences are cohesive

Three Ways to Scale

Clarity First

Momentum Second

Self-Guided

Brand Clarity Starter

Perfect for self-funded founders who like to get started on their own. Gain strategic clarity to move your brand forward and strengthen design.

$297

Digital Download · Instant Access

  • Strategic framework to move forward
  • Brand foundations introduction & prompts
  • Vision, mission, purpose & positioning
  • Ideal customer profile worksheet & competitor map
  • Brand personality profile worksheet
  • Understanding brand consistency
Join Waitlist

Group Workshop

MOST POPULAR

Strategy Workshop

Clarity first, then momentum. A half-day strategy workshop for founders with traction who need a confident path forward.

$3K AUD

4-Hour Workshop · Live or In-Person

  • Strategic blueprint for your business
  • Clear positioning statement & USP
  • Brand personality & tone of voice
  • Ideal Customer Profile & key pain points
  • Curated moodboard for visual direction
  • Brand Essentials Kit (typography & colour recommendations)
Secure Your Spot

One-on-One consulting

VIVID Transformation

Bronze, Silver, Gold packages available for brand strategy, identity, and creative direction. *Digital Product Design available in Gold Tier.

$24K AUD*

8-10+ Weeks · *Min Investment

  • Full VIVID 5-Step transformation
  • Market positioning for differentiation
  • Premium identity & scalable brand system
  • Digital presence that drives results
  • Brand guidelines and training for success
  • Digital Products & Rapid Prototypes*
Book Discovery Call

Book A Call

Choose A Time

A real conversation. Not a pitch. A 45 minute free discovery call.

Client Feedback

Crafted for connection

Driven by results

Kathryn has a rare ability to ask the right questions and decipher what actually matters when defining a brand. Her strategic thinking is sharp, her aesthetic instincts are exceptional, and her ability to think about the whole customer journey is what sets her apart.

Pete Brennan

Mentor, Brand Mastery Accelerator

"Working with Kathryn on our first visual prototype helped us secure our initial seed round. With her continued digital product expertise and UI/UX input, we scaled our MVP significantly, including being named a Deloitte Fast 50 Rising Star."

James Sanders

Founder, Evermed

“I had the pleasure of working alongside Kathryn, prior to her launching as an independent consultant. She is a dedicated designer who understands the value design brings to businesses, seamlessly communicating across stakeholders and industries. She is a visual problem solver, refining complex problems into exceptional visual solutions.

Jane Mcnamara

Product Manager, Co-Worker

“The strategy workshop helped align us on the same page. We know where we're going and we're sticking to that, when people give us advice on this and that, we just go back to what we know is true and don't get pulled in other directions”​

Quentin Gobregts​

Founder, Sons & Daughters

Project Showcase

Coming Soon

iGrain – Brand repositioning and identity refresh gains competitor acquisition for grain trading platform

Good Glass – From garage ding repairs to surfboard laminating co

Cutback Store – Visualising an MVP online store for surf craftsmanship & culture

Sons & Daughters – Strategic Workshop brings clarity to new cellar door
Coming Soon

PharmMap – UI refresh enables Healthcare Analytics platform break into global markets
Coming Soon

Evermed – Assisting a healthtech startup from rapid prototype to phase 01 launch
Coming Soon

Green Features – Boutique plant rentals company expand their digital customer experience with online store
Puravida Study Coming Soon

Puravida Study – Selling the Australian lifestyle dream to the world through international education
Coming Soon

iGrain – Brand repositioning and identity refresh gains competitor acquisition for grain trading platform

Good Glass – From garage ding repairs to surfboard laminating co

Cutback Store – Visualising an MVP online store for surf craftsmanship & culture

Sons & Daughters – Strategic Workshop brings clarity to new cellar door
Coming Soon

PharmMap – UI refresh enables Healthcare Analytics platform break into global markets
Coming Soon

Evermed – Assisting a healthtech startup from rapid prototype to phase 01 launch
Coming Soon

Green Features – Boutique plant rentals company expand their digital customer experience with online store
Puravida Study Coming Soon

Puravida Study – Selling the Australian lifestyle dream to the world through international education

Common Questions

Before we talk

Lets clarify

Strategy is the thinking, the foundation your brand is built on. Vision, mission, purpose, positioning, and brand personality. It acts as a north star, providing clarity for every expression of your brand and guiding how it shows up in the world and who it’s for.

Brand identity is the creative expression of that thinking. How your brand looks, sounds, feels, and behaves. Colour, typography, imagery, the language you use, and the overall experience a customer has every time they interact with you.

You can’t do one well without the other. At HiContrast, we do both together, in sequence, intentionally.

 

Timelines vary depending on scope and package. Group Strategy Workshops include a half-day session with documented recommendations typically delivered within a week.

Full brand transformation projects — Bronze, Silver, and Gold, run between six and twelve weeks unless otherwise specified. We’ll outline a clear timeline before we begin so you know exactly what to expect and when.

It’s our focus and where we do our best work, but we make room for founders whose values align, even when the category is slightly adjacent. Hospitality, travel, adventure, destination businesses, and premium beverages are all spaces we’re comfortable in.

What matters most is working with founders who understand the value of brand and are ready to invest in their business goals. We’re drawn to ambitious DTC brands, experience-led businesses, and destination-based operators who understand the importance of a considered end-to-end customer experience, both online and in person.

You work directly with Kathryn, Studio Founder and Senior Creative with over eighteen years of agency and industry experience. One point of contact, weekly WIPs, clear milestones, and honest communication at every stage. We don’t believe in unexpected reveals, our process, VIVID, is built for client interaction and input at every stage, with each phase building directly on the last.

We treat every engagement as a genuine partnership, not a transaction. Where a project calls for it, we also welcome collaboration with creatives in adjacent disciplines; photography, video, and motion.

Yes. While our core engagements are project-based, we love watching brands succeed once they’re out in the world. We offer project sprints for scaling brands; seasonal campaigns, packaging extensions, new product launches, and digital prototypes. If the brief is right, we’re in.

We also offer a fixed-price Brand Pulse session, a focused review to ensure your new brand is performing well, being implemented consistently, and landing the way it was intended. We can pair this with a team training session to make sure everyone is getting the most out of your brand guidelines and creative direction.

HiContrast Studio is based in South West, Western Australia. We work with primarily with founders across Australia and New Zealand, and Indonesia but welcome all international clients. Most engagements run entirely remotely via video sessions, shared working documents, and collaborative tools, with in-person workshop available for local clients.

That’s exactly what the discovery call is for. We’ll talk through where your brand is, where you want it to go, and what’s getting in the way, and recommend the engagement that fits your stage and budget honestly. If it’s not the right time to invest, we’ll tell you that too.

Yes. We understand that brand investment is significant, particularly for self-funded founders. Staged payment structures are available across all packages. We’ll outline the options clearly during the proposal stage so there are no surprises.

BE KIND .
PUSH BOUNDARIES .
CHASE DREAMS .
ASK WHY .
INSPIRE OTHERS .
MAKE MISTAKES .
CRAFT WITH PASSION .
GIVE MORE THAN YOU TAKE .

Get early access to our Brand Clarity Video Workshop

A self-guided video workshop for lifestyle, outdoor and wellness founders. Work through each module, complete the prompts and worksheets, and use built-in AI prompts to turn your thinking into a full brand strategy document, ready to brief a designer with confidence.

Drop your details below and we’ll let you know the moment it launches.

By signing up you agree to be contacted by HiContrast.

Reserve your spot at our Monthly Brand Strategy Workshop

One session per month. Six founders maximum. A live, interactive half-day workshop designed to give you strategic clarity. After the session, I personally review each participant’s inputs and send back a tailored strategy document, a curated mood-board, and Lite* Brand Essentials Recommendations specific to your brand.

Spots fill quickly. Drop your details below and we’ll be in touch to confirm your place at the next available session.

By signing up you agree to be contacted by HiContrast.